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Marketing warfare /

Ries, Al

Marketing warfare / Al Ries. - Plume Book : Nueva York, 1986. - 215 p. ; 20 cm

ISBN: 0452258618

Subjects--Index Terms: Economía Negocios Promoción de ventas Análisis Mercado Administración de empresas Coca-Cola Pepsi Mcdonald´s'S Burger King WENDY'S Competencia económica

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